February in New York City draws the world’s attention directly to the roughly 23 miles that make up the sprawling city of Manhattan. Fashion Week in the city is a time of anticipation, excitement, and of course, a little constructive criticism. In a simpler explanation, New York Fashion Week, otherwise known as NYFW, is not for the faint of heart.
Apart from New York City’s always-elaborate demeanor and rousing figures, the span of Fashion Week places another lens on top of the city that is usually masked throughout the rest of the year, likewise in cities such as London, Milan, and Paris. Yet, New York draws out a certain kind of cool within those 10 days that feel like they go by much quicker.
Many Fashion Weeks around the globe still fit into the plastic stereotype that clothes for any particular upcoming season will be ready as soon as that season just begins to ramp up. Example: Louis Vuitton’s Summer Resort Collection, which debuts in the early months of the year, is expected to be available for purchase around April or May and vice versa for winter. But recently, partially due to customer impatience, more and more houses have made their ready-to-wear (RTW) collections available directly after their presentation on the runway. Not only has this appeased fidgety fashion enthusiasts, it has proven to heighten sales in dramatic measures. It may seem frivolous to purchase a ruffled silk sundress in the midst of a Soho snowstorm, but if it makes customers happy and ultimately their wallets empty, I’m sure brands don’t mind having pieces stored until the warmer (or colder) months.
As New York Fashion Week commenced February 8th, world-famed, and New York-proud, fashion names such as Prabal Gurung, Zimmermann, Jeremy Scott, and Jason Wu, plus more, all made their runway reveal with an equal mix of the familial and expected satisfaction along with a splash of surprise from the collections themselves. The thrilling concept of seeing a sweater draped over a model under the light of the runway one second and shaping the streets of New York the next is evident as Fashion Week progresses. I’ve gathered some of the trendiest, most transitional brands from this past New York Fashion Week to show how ready-to-watch becomes ready-to-wear pronto.
All photos courtesy of Vogue Runway.