In the crazy rush of Fashion Week, it’s impressive to finally make it to Milan and still be standing on two feet. But now with Fashion Month completely over, it’s a complex and chaotic scene looking back at the over 300 shows that exhibited. One that particularly stood out, though, didn’t quite follow the stereotypical norm of a fashion show.
Dolce and Gabbana has long been known for its intricate and detail-oriented pieces, commonly seen through heavily beaded and textured dresses, outerwear, and skirts. This year, Milan Fashion Week impressed as usual with some of the most prominent names in the industry like Prada, Versace, Gucci, Fendi, Etro, and Moncler. Yet what nobody saw coming during the span of those six days was the seamless integration of technology within the traditional, tranquil streets of Italy.
As the crowd located their seats and came to a hush under the darkened ceiling surrounded by the collection’s theme titled Fashion Devotion, the stage lights illuminated casting a warm and fervent tone across the runway. Phones out and cameras ready, the eager attendees anxiously waited to document the Italian powerhouse’s first look of the evening. What emerged from backstage was far different from what was being expected. Eight humming drones hovered in the path of the runway, each displaying a classically delicate Dolce and Gabbana handbag. Each drone floated down the runway one-by-one, catching both the astonishment and amazement from all ages sitting in the audience. As soon as each flew back behind the runway, the first model debuted on the runway in an outfit similar to what has graced Dolce and Gabbana’s collections before.
The move may be too cryptic to determine as a message towards society’s technological advances, but could falter somewhere in the realm of relating to those of the generation encircled by the media and advanced technology. The contemporary and futuristic science behind the use of drones has only been in the limelight for a few years, yet it has made major strides in the idea of convenience and accessibility. Could Dolce and Gabbana’s motion be a nod at what’s to come in the future? Less work, less effort, even less human connection? That may be an extreme reading into the situation but there is something to be said about this prospective ideology. It could go hand-in-hand with Dolce and Gabbana’s recent campaign aimed right at millennials and the youth of Generation Z by casting either famed celebrity children or social media moguls such as Cameron Dallas, Sofia Richie, Madison Beer, and Gabriel-Kane Day-Lewis. Like I said, this could be a far-fetched hypothesis of the definition behind the drones. It could have simply been to provide a harmony between fashion and technology.
In any situation, Dolce and Gabbana has once again broken the barriers of what can be called fashion and how it can be presented. They’ve set the bar high for themselves next season and further solidified their dominance as an Italian, and world, fashion brand.
All photos courtesy of www.voguerunway.com